Signal Hill

Five tools show your commercial position every morning

We use these views in our work to read an airline's commercial position quickly. Each one answers one question. The charts below run on invented data, so you can try them now.

Fares

Where are we above or below the market, route by route and day by day?

Who opens it

Pricing analysts, every morning.

What goes in

Public return fares collected daily for your routes and your rivals, and your own filed fares.

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Sales

Who sells our seats, in which markets, and where are we losing share?

Who opens it

Sales managers and country managers, weekly.

What goes in

Your bookings by point of sale and agency, and market booking data where you subscribe to it.

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Bookings

How is this flight selling compared with last year at the same point?

Who opens it

Revenue management analysts, every day. Move the slider to see the flight as it stood on any earlier day.

What goes in

Daily snapshots of bookings by flight and booking class from your reservation system.

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Revenue

What did each route earn after it flew?

Who opens it

Commercial directors and finance, monthly.

What goes in

Flown coupons from revenue accounting, reconciled to your finance figures.

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Outlook

How much revenue is already on the books for the coming months?

Who opens it

Commercial directors, weekly. Select a month to see its routes.

What goes in

Bookings and tickets on hand for future departures, and last year's figures at the same number of days out.

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Your data stays yours

  • Before we startWe sign a confidentiality agreement before we see any data.
  • During the workYour figures are used for your engagement only and are never shown to another airline.
  • At the endThe tools and data can stay with your team, or we remove them at your request.