Which routes would earn money?
New routes and frequencies
A new route or an added frequency has to win its passengers from somewhere: from rivals, from connections through other hubs, or from people who would not have travelled.
We size each market from O&D demand data and forecast your share against the rivals on that market, using a quality of service model that counts frequency, timing and connections. Then we work out the load factor and average fare the route needs to break even, so you can compare the forecast with what the route requires.
- A ranked list of routes and frequencies
- Demand and share forecast by market
- Break-even load factor and average fare
- A business case for each route you take forward