Signal Hill

How the schedule, fares and inventory reach a customer, and how we check them

This page is for pricing and revenue management specialists. It shows the systems and messages from the schedule to the sale, sets out the six checks of our review, and lets you price a flight yourself.

  1. 1From schedule to sale
  2. 2The six checks
  3. 3The fare structure in depth
  4. 4The pricing simulator
  5. 5Measurement
  6. 6Sources

Schedule, fares and inventory travel separately, and meet only when a customer asks for a price

The reservation system holds the master schedule and the inventory. Fares go out separately through ATPCO. Each channel combines the three when someone shops: a GDS from the filed data, your own offer engine for the website and NDC.

Airline teams and systemsReservation systemIndustryChannelsReservation system (PSS)e.g. Amadeus Altéa, Navitaire, SabreSonic,Hitit Crane, IBS iFly Res, Videcom, KIUGDSAmadeus, Sabre, Travelportfor travel agents and online agenciesNetwork planningSchedule planning systemPricingFares by market,with their conditionsRevenue managementRM system: forecast, optimisere.g. Amadeus, Sabre, PROS,FLYR, Maxamation, WiremindRevenue accountingFlown revenue by flightInventoryFlights, cabins, booking classesControls and availabilityReservationsBookings (PNR)Offer engineOwn shop and NDC offersTicketingE-tickets and EMDsDeparture controlCheck-in and boardingSettlementBSP, ARC, IATA Clearing HouseOAG and CiriumSchedule aggregatorsATPCOFares, rules, routings,brands, optional servicesSchedulesPricing enginePrices from filed faresAvailability copyAt most nine seats shownBookingsGDS copy of the PNRNDCAggregators and GDS NDCWebsite, app, contact centrePartner airlinesInterline and codeshare231456789101111
Illustration. The vendors are examples, not a complete list. On a phone, scroll the diagram sideways.
The numbered links in the diagram
No.Link, and what travels on itWhat we set there
1Network planning to the reservation systemThe seasonal schedule as an IATA SSIM file, then SSM and ASM messages for each change. The reservation system holds the master schedule and builds each flight’s inventory from it.Cabins and booking classes for each aircraft, how far ahead flights go on sale, and how schedule changes move existing bookings.
2Network planning to OAG, Cirium and the GDSsThe same schedule. The aggregators pass it on to the GDSs and other users, and some airlines also send it to the GDSs directly.Changes sent in time, so agents never sell a flight that has moved, and codeshare flights shown correctly.
3Pricing to ATPCOFares by market with their rules, footnotes and routings, fare brands (Record S8) and optional services such as bags and seats (Records S5 and S7).Price points and their conditions in each market, the brands, the extras, and which fares are private.
4ATPCO to the GDSs and the airline’s own systemsThe filed fares, distributed at scheduled times. A fare meets a flight only through its booking code; fares are not filed per flight.Which fares each channel receives, and the branded-fare display in each GDS.
5Revenue management and the inventoryControls into the inventory, usually each night: booking limits by class, bid prices, the overbooking level, and point-of-sale and journey rules. Bookings, cancellations and no-shows come back.Nesting, the control method, overbooking, origin and destination and point-of-sale rules, married segments, and when analysts override.
6Inventory and the GDSsAvailability status messages (AVS and NAVS), which keep a copy in each GDS that shows at most nine seats, and live requests from the GDS to the inventory for airlines that take part, with the whole journey for origin and destination control.The participation level in each GDS, and whether journey data reaches the inventory.
7GDSs to reservationsBookings by travel agents and online agencies. The GDS prices them from the filed fares and keeps its own copy of each booking.Rules against split married segments, duplicate bookings and bookings held without a sale.
8Offer engine to NDC and your own channelsOffers built by the airline: price, brand and extras, including continuous prices, for NDC aggregators, GDS NDC connections, the website and the app.The NDC set-up, which aggregators to connect, and which offers each channel shows.
9Reservations and partner airlinesAvailability and bookings for interline and codeshare journeys, priced as through fares from filed fares.Interline and codeshare agreements, class mapping and prorates.
10Ticketing to settlementE-tickets and EMDs, reported and paid through BSP or ARC. Partner airlines bill each other after travel through the IATA Clearing House.BSP and ARC participation, and EMDs for paid extras.
11Departure control to revenue accounting and revenue managementWhat flew and who did not show, back into the forecast within days and into the schedule for the same season a year later.How fast flown data reaches the forecast.

Our review asks six questions, from the fares you file to the revenue you earn

We check the fares, systems, rules and channels behind every price. Each gap we find gets a revenue figure from your own data. Each fix ends with something your team runs without us.

Price points for one return, on a logarithmic scale5001,0002,0003,500USDG or XY26 price points: 8% steps6 price points: 48% steps
Illustration with invented prices

Each price point is a fare with its own conditions, for a different kind of traveller. We build a full ladder of price points on a logarithmic scale, so every step is the same percentage. A tailored one-way analysis makes sure the offer does not undercut your return fares.

What you get

  • Price points in use, by route and season
  • A logarithmic ladder of price points
  • A one-way analysis for your routes

The fare structure decides how many prices a flight can sell

Five facts set the limits of any fare structure. We work through each of them with your pricing team.

  • Classes free for pricesNot every booking class is free for revenue price points. Each cabin needs its own classes, F, J, W and Y keep their usual meanings for partners and GDS defaults, and airlines keep classes for awards, upgrades, groups, staff and partner bookings. An airline with two cabins and no award programme can sell more price points in economy than one with four cabins.
  • The ladderOn a logarithmic scale every step is the same percentage. From USD 500 to USD 3,500, 26 price points sit about 8% apart, each 1.081 times the one below it, and six price points sit about 48% apart.
  • Brands in one classBrands can share a booking class through the fare basis, with two limits. A GDS prices the cheapest fare in the booked class unless the agent asks for a brand, and inventory control works per class, so brands in one class open and close together. Air Canada has shared classes between brands since September 2017 and asks agents to use brand codes.
  • Dual inventoryA fare can require a second booking class to be open, such as a fare in C that needs M to be available. ATPCO lists this validation as working in all channels. Two-character classes such as YN exist only inside airline systems.
  • One-way faresPriced on their own, two one-way fares can cost less than the return they replace. We set one-way levels route by route, for each brand and season, so the return stays the better buy.

Try it: price one flight and see what each setup misses

One flight with 70 seats and 60 days of bookings. Choose how many price points are on sale, which fare brands each one sells and whether prices respond to bookings. A review does this for every flight in your network, on your own data.

The simulator loads as you reach it and needs JavaScript.

A result counts only when control flights show it

  • ComparisonWe switch between old and new pricing on comparable flights, so season, rivals and schedule affect both groups the same way.
  • Sign-offYour finance team agrees the method before the first change, and the result goes into their reporting.
  • LengthA test runs for the 8 to 12 weeks of the set-up step, on a small set of routes.
  • Flat resultsIf the numbers do not move, you will see that too. Seven questions show how to read any uplift figure, including ours.

The loop and the checks rest on published sources

We checked each step of the loop against published documents in November 2026. These are the main ones.